When healthcare practices get negative press or reviews, they typically see their number of patient visits decrease by 30%. Fortunately, reputation management companies are here to help you when you need it the most.
Around 6% of reviews discuss healthcare and medical practices. Due to the sensitive nature of healthcare, it doesn’t take too many bad reviews to impact a practice negatively.
However, it’s more than possible to recover from both bad press and negative reviews. You, too, can rebuild your practice’s reputation into something you’re proud of.
Here’s how a reputation management company helps practices with healthcare reputation management:
Think of the first page of Google as your business card. Unfortunately, once bad press gets published, it’s in the SERPs (search engine results pages) forever.
No, you can’t delete negative publicity, but you can bury it with positive content. For example, you can answer health-related questions on Quora, list your practice on more healthcare directories, and more.
When it comes to reputation management for doctors, a simple but professional blog attracts positive attention and traffic. Reputation management professionals help you publish unique, positive, and meaningful content that shows off your expertise.
Starting a blog is a crucial part of this next tactic.
If you don’t already have a professional website, a reputation management team will help you set one up.
Maintaining a professional website is an essential aspect of managing your online reputation. That’s because it’s important to have a piece of online real estate that you have complete control over.
Having an official website with a relevant domain name will eventually rank higher in search results than your bad press does. After all, your official website is the most relevant website to your practice that there is.
Healthcare practices must respond to any and all reviews that people leave. It’s especially important to answer reviews when you’re trying to execute a hospital reputation management strategy.
Reviews about bad customer service deserve a timely answer. However, you shouldn’t respond to them by yourself, especially if you’re feeling angry or upset. Being rude, condescending, or passive-aggressive will only make matters worse.
It’s better if someone else responds to reviews on your practice’s behalf. Don’t automate the responses. Sure, automation is one of the more prevalent customer service trends, but so is genuine human interaction.
Plus, interacting with an actual human beings leaves a more meaningful impression than automated responses do.
A reputation management company assigns this task to a professional. Then that professional creates genuine responses and further connects with the patient to resolve the issue.
About 91% of consumers read reviews they find online. Reputation management companies help healthcare practices manage reviews and so much more.
Around 84% of people trust online reviews as much as they trust personal recommendations. That’s why it’s imperative to be proactive about managing your practice’s reputation.
Boost your brand — check out our services and see how we can help improve your practice’s customer service experience. Your business will thank you for it.